As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.
Below you will find a selection of case studies from some of these valued clients.
Shop.org Annual Summit — Las Vegas, NV
Are you attending the Shop.org Annual Summit? Join Netconcepts Founder & President Stephan Spencer as he facilitates this roundtable discussion on “Faceted (Attribute-based) Navigation and Other Thorny SEO Issues for Retailers“.
To read the details of the full conference visit the Shop.org conference website.
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Web 2.0 Expo — New York, NY
Netconcepts Lead Search Strategist Chris ‘Silver’ Smith will share his secret tips to increase your SEO success. Learn how to gain higher rankings through “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more. Obtain the tools and techniques to “reverse engineer” competing sites that outperform yours in Google.
The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media. To learn all the details of the session and full conference, visit the Web 2.0 website.
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Shop.org Annual Summit — Las Vegas, NV
Join Netconcepts Founder & President Stephan Spencer, along with usability and conversion expert Amy Africa in this fast-paced critique. Yes, they will review actual websites live during this session.
To read more about this session and get full conference details, visit Shop.org.
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Tech Briefings — Stanford University
Stephan Spencer, President & Founder of Netconcepts will present at Stanford University’s weekly Friday afternoon Tech Briefings.
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, Stephan will share how to:
* Check your “Google Pulse”
* Estimate missed opportunity costs
* Ensure Google crawls 100% of your site, including dynamic pages
* Design your pages to dominate rankings
* Avoid getting banned by Google
To learn all of the details visit the Stanford Technology Training Services site.
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SEOmoz Expert Training Seminar — Seattle, WA
Stephan Spencer, Founder and President of Netconcepts will be one of the SEO industry experts speaking at the SEOmoz Expert Training Seminar.
At the time this was posted, there were only a dew seats left. This is two days of expert-level content on search marketing & website optimization. This seminar is aimed specifically at experienced people who want to learn cutting-edge, techniques and tactics to push their knowledge and skill set to the next level.
To learn the details and regsiter, visit the SEOmoz site.
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Search Engine Strategies — San Jose, CA
At SES San Jose Netconcepts President & Founder Stephan Spencer will be a panelist in the session on More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense. This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. The panel will discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.
Highlights of the presentation include:
* Keywords: Capturing consumers with tail
* The power of secondary search engines
* Case study examples of the concept “in action”
Moderator:
* David Szetela, CEO, Clix Marketing
Speakers:
* Mary Bowling, Senior SEO, SEO Blizzard Internet Marketing, Inc.
* Brock Purpura, CEO, Etology
* Aaron Shear, Partner, Boost Search Marketing
* Stephan Spencer, Founder & President, Netconcepts, LLC
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WordCamp — San Francisco, CA
Netconcepts President & Founder Stephan Spencer will be speaking at WordCamp 08 on Saturday August 16th. He will give a seminar on “SEO Mistakes Most WordPress Bloggers Make - and How to Fix Them“. WordCamp is a 1-2 day conference for WordPress users and developers. The focus is on the development and future of WordPress, on how to be a better blogger, and other topics of interest such as SEO.
Learn more about the full WordCamp conference here.
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In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:
“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “
To read the complete article, visit the Marketing Daily column at MediaPost Publications.
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How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:
…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.
Read the full SEO Toolbox article at ClickZ.
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